Stella McCartney recently teamed up with GapKids and babyGap, two of the most recognised names in children’s apparel, to launch a children’s clothing line.
Stella McCartney comments, "For years now I've wanted to create a collection for kids, it's something I've often been asked about. I believe that this one off collaboration will be a great way for customers to be able to participate in the Stella McCartney brand. I believe that kids clothing should be more accessibly priced, which is particularly important at the moment given the current climate. It's really exciting for us to do a boys and girls collection for the first time."
The photography for the line is really fun, especially the oversized billboards that look over New York's Fifth Avenue. The collection is currently being carried in select GapKids and babyGap stores in the U.S. and Canada, the UK, France, Ireland, Japan, as well as online in the U.S.
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