Jack Spade Across Manhattan

Jack Spade recently (about 2 months ago) launched their Tumblr account, and it's chock-full of goodies. Images of New York, found objects, cool videos. All, of course, with a masculine feel, but you name it and they've got it covered.

A couple of weeks ago they did a post on 'readymades', which in this case, are a collection of unique shops that already exist simply redefined as 'readymade' sculptures operating under the signature Jack Spade.

Andy Spade had no interest in operating the business, hiring the staff, or changing the look and feel of these businesses. The project took only a short period of time and then the business went back to operating under their former names. Fun to see these West Village mainstays have refreshed identities. 

Florent Restaurant 

 The Gagosian

Lafayette Smoke Shop 

 The Mercer Hotel

 OK Hardware

 Pearl Paint

 The Milano's

The Village Chess Shop

*all images via jack spade tumblr