In his new independent documentary on industrial design, Objectified, director Gary Hustwit (of Helvetica fame) has revealed how the products in our lives come into being and create personal meaning for us on a daily basis.
It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets and the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism and sustainability. It’s about our relationship to mass-produced objects and the people who design them.
Through vérité footage and in-depth interviews, the film documents the creative processes of some of the world’s most influential designers and looks at how what they make impacts our lives.
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