May 18, 2009

Louise Fili






Louise Fili Ltd. is a studio here in New York that specializes in logo, packaging, restaurant and book design. Louise Fili was the art director for Pantheon Books during the ‘70s and ‘80s where she designed over 2,000 book covers. She is the recipient of many awards, including those from The Society of Illustrators, New York Art Directors Club and three James Beard nominations. She has taught graphic design and typography and her work can be found in the Library of Congress and the Cooper-Hewitt Museum. In 2004, she was inducted into the Art Directors Hall of Fame.


Some of her work includes two restaurants here in Manhattan, including the logos for Sfoglia and Picholine. Sfoglia also has a restaurant in Nantucket, and the two mermaids in the logo represent each island. They also redesigned the logo for Manhattan Fruitier, showcasing their fruit baskets that are inspired by Dutch still-life paintings. The New York Times’ Senior Art Director Steven Heller and Fili designed the book Typology, which goes into seven time periods of typography and the main international influences for each.

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